Barbie Dreamhouse
60 Years of Giving Dreams a Home
- Purpose-Driven Celebration
- Strategic Partnerships
- Employee Engagement
- Global Impact
- Long-Term Legacy
The Challenge
Commemorating Barbie’s Dreamhouse Anniversary with Purpose
Celebrating 60 years of the Barbie Dreamhouse was about more than nostalgia; it was an opportunity to make a real impact. Barbie wanted to honor this milestone by driving product sales, engaging employees and customers, and raising awareness around a critical issue: the need for safe, affordable housing worldwide. The goal was clear—blend celebration with purpose to showcase Mattel’s commitment to social responsibility on a global scale.
The Approach
Building Homes and Hope with Partners and Community
Barbie’s “60 Years of Giving Dreams a Home” campaign, in partnership with Habitat for Humanity, was designed to give back. The initiative combined product sales, employee engagement, and strategic collaborations with brands like Rocket Mortgage and Target. The campaign pledged to complete 60 housing projects around the world, engaging over 300 employees as volunteers and launching a dedicated website to track progress. Social media played a big role, with influencer partnerships and regular updates to keep audiences involved and engaged.
The Impact
Strengthening Global Communities and Building Customer Loyalty
The campaign didn’t just meet its goals—it exceeded them. Barbie’s team completed 64 housing projects across eight countries, contributing over $300,000 to Habitat for Humanity and generating nearly $39,000 through Dreamhouse sales. With over 1,500 volunteer hours logged by Mattel employees, the campaign helped strengthen communities worldwide and positioned Barbie as a leader in social responsibility. Recognized for its powerful impact, the initiative won a Shorty Impact Award for Employee Engagement, celebrating the campaign’s ability to rally and inspire employees toward a meaningful cause. The impact laid a foundation for continued annual campaigns, driving customer loyalty and expanding Barbie’s legacy as a brand committed to meaningful, lasting change.